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Exercise 3: Experimental typography / Research task: Choosing a typeface

Below is an extract from Jules Verne’s 20,000 Leagues Under the Sea. Using a single typeface of your choice, lay out the text in as inventive a way as possible. Experiment with the letters and words, using the typographic principles you researched in earlier exercises to significantly alter the arrangement of the text, its rhythm… Continue reading Exercise 3: Experimental typography / Research task: Choosing a typeface

Exercise 2: Double-page spread

Understanding layoutsResearch into book layouts that you find interesting. These could be art or design books, or others that have more complex layouts that balance images, typography and other content across multiple columns. Trace the grid structure of your chosen double-page spread using tracing paper and a sharp pencil. Measure the margins, column width and… Continue reading Exercise 2: Double-page spread

Research Task: The Golden Section

In simple terms, if two rectangles are in the golden section then the same ratio will be found when the sum of the parts are compared to the larger original part. This ratio is 1.618. The diagram below illustrates the point: If you pay attention to the rectangles you will see how this ratio can… Continue reading Research Task: The Golden Section

Album typography

As an extension of the previous exercise I’ve decided to look at some of the typefaces used in my CD collection and make some brief observations. This is hand drawn lettering. The jagged nature of the letters means there is a degree of contrast. All of the letters sit slanted and also feature a slanted… Continue reading Album typography

Exercise 1: Type samples

Find as many examples of type as you can from a range of sources, including newspapers, magazines, flyers, leaflets, online, and printed ephemera. Broadly classify them into serif and sans-serif groups. Explore your computer to see whether you have any of the typefaces mentioned on the previous page. Find other examples on your computer that… Continue reading Exercise 1: Type samples

Assignment 2 Feedback

Daniel Sutton Book design 1 – assignment 2.docx An excellent effort for your second assignment. Your research and preparatory work is extensive, the sheer volume of thumbnails and mockups produced to test the composition of the cover artwork in relation with the spine and back cover is impressive, and indicates a methodical and exploratory approach… Continue reading Assignment 2 Feedback

Assignment Two: Form and function

Design the book format and cover artwork for two different versions of Daniel Defoe’s classic 1719 novel Robinson Crusoe. The publishers, Viking Press, have decided to re-release this title as a new pocket edition for readers on the move that reflects the adventurous nature of the story within a contemporary setting. This paperback version should… Continue reading Assignment Two: Form and function

Illustrating Consciousness (an exercise in experimentation)

I have for a long time been fascinated by consciousness and the various ideas and theories surrounding it. I wanted to illustrate different ideas and a while ago I had begun creating some illustrations in the form of infographics. These are based around Time Slice Theory, the Bicameral Mind and Panpsychism. I have used primary… Continue reading Illustrating Consciousness (an exercise in experimentation)

New forms from old works

The work of Mar Arza Mar Arza says that if language forms thought then freeing the limits of language can increase the scope of thought. One thing is for certain, her work makes you think in a more lateral manner. In some work she explores a ‘submerged’ language that arises from the interlines (a blank… Continue reading New forms from old works

Exercise 4: Designing a cover

Following on from the discussion of George Orwell’s novel 1984, look at the covers for Margaret Atwood’s equally dystopian novel The Handmaid’s Tale (1985), in which a woman finds herself surviving inside a harsh American fundamentalist society, that sees women’s roles as subservient cooks, matrons, and mothers. Alternatively, you can pick a different book to… Continue reading Exercise 4: Designing a cover